Case Studies — 2019 - Now
Crafting All-round Travel Experience
In 2019, I was invited to work full-time after the prototype, scaling up the design operation on mobile app & website.
I took the ownership of the product and lead in every aspect of design as I'm the first designer joining the team.
Website, Mobile App
2019 Jan - Present
Onboarding as a product designer for the company, I took more ownership to the design, continued to ship more features and created design system ready for scale. I also weigh in business goals and daily operation throughout my design process.
Design Process & Deliverables
Since we are still an early stage start-up, looking for market niche, our design & development share the same 2-week cycle under Scrum model.
We have outlined a map of users’ preparation for travel , which has later become our roadmap in design and development.
Turning a MVP into full feature website and app
As the app continues to grow, We have launched more service modules to facilitate the journey of travelers in preparing their trips.
Creating a design system ready for scale
I started to consolidate all screens and put together a design system. Even though using different technology stack on mobile app and website, design tokens like typography, iconography, colors are still shared across platforms.
Conducting usability testing for rooms of improvement
With limited budget, usability data are mostly collected from user feedbacks, recorded user sessions on the web as well as data from Google Analytics.
We categorized keywords in customer messages, in-app feedback channels and store reviews.
We also validated our designs and optimized conversion by observing user behavior on our website using Hotjar.
We have received positive feedback and reviews, endorsing our platform for making travel preparation process more convenient.
Business has grown and the app has pivoted to a travel comparison platform. HyperAir also offered a full-time design position to me.
So convenient, save loads of research time on seeking for the best FX rate