Portrait of Samuel Wong

Hello, my name is Samuel.

I got into product design because I'm deeply passionate about technology and how it profoundly changes our way of living. For the past 9 years, I have been solving users and business problems and delivering delightful interfaces & experiences across domains like web3, finance, and travel industries.

My Journey

Interned At Apple

Majoring in Arts in college, I took a gap year working for Apple's iTunes & App Store team. This valuable experience cultivated my interest and knowledge in digital products.

Co-founding an agency

With growing freelance web & design projects, I co-founded a digital agency after graduation. Me and my team helped small businesses, entrepreneurs, and non-profits launching their projects.

Lead product design

After that, I transitioned to start-up & corporations as a prdouct designer to run design teams. Currently I am working as a Product Designer in the crypto industry.

Portrait of Samuel Wong



Senior Product Designer

Senior Product Designer



2022 - Now

Currently leading a design team to build seamless, accessible crypto investment products within a constantly evolving crypto landscape. Promoted from Product Designer (II) in 2023.

UX/UI Consultant

UX/UI Consultant

HSBC via Protiviti


2021 - 2022

Consultant placed in HSBC Wealth team, designed end-to-end browser & app journeys to enhance stock trading and analysis experience for Asia market.

Principal Designer

Principal Designer



2019 - 2021

First design hire and design team of one, scaled product offering from prototype to multiple pillars with B2C & B2B platforms. Shipped data-driven design & feature enhancement for scale.

Co-founder & Design Lead

Co-founder & Design Lead



2015 - 2019

Co-founder of a bootstrapped digital agency, shipped award-winning web and app projects from concept to delivery for SMB and start-up clients.

Cross Content Intern

Cross Content Intern



2012 - 2013

Deferred from university for 1-year full-time internship at iTunes & App Store team to curate APAC editorial content for apps, films, music and books.


The University of Hong Kong

Bachelor of Arts

2011 - 2015


Human Centered Strategy

2022 - 2023


Campus Recruitment: HKUST Firm Visit

Campus Recruitment: HKUST Firm Visit

OKX Product Design Team Representative



Let's talk about Design System

Let's talk about Design System

Host of Friends of Figma HK


2022 Sep


Logo of Friends of Figma, Hong Kong

Community Moderator

Friends of Figma, Hong Kong

2022 - Now

Logo of ADPList



2023 - Now

Awards & recognitions

Google Play

Best of 2022 - Everyday Essential Nominee



Web Accessibility Recognition Scheme Triple Gold Award

2018, 2016


Best .HK LegCo Members Website Award (Gold)



Hong Kong Cyberport Creative Micro Fund


Let's connect

Drop me a line if you want to say hi, or share your thoughts on my writings.