Hello, my name is Samuel.

I got into product design because I'm deeply passionate about technology and how it profoundly changes our way of living. For the past 11 years, I have been solving users and business problems and delivering delightful interfaces & experiences across domains like web3 and finance industries.

Over the past few years, I've had the pleasure of working with some genuinely ambitious teams in Hong Kong — helping HSBC shipped stock screener for APAC regions, building OKX's Grow tab and leading Financial Products design team, and most recently leading product design at Pepperstone Crypto, building a brand new crypto exchange. The work spans domains, but it's always fundamentally about people and how they make sense of complexity.