Portrait of Samuel Wong

Hello, my name is Samuel.

I got into product design because I'm deeply passionate about technology and how it profoundly changes our way of living. For the past 8 years, I have been solving users and business problems and delivering delightful interfaces & experiences across domains like web3, finance, and travel industries.

My Journey

Interned At Apple

Majoring in Arts in college, I took a gap year working for Apple's iTunes & App Store team. This valuable experience cultivated my interest and knowledge in digital products.

Co-founding an agency

With growing freelance web & design projects, I co-founded a digital agency after graduation. Me and my team helped small businesses, entrepreneurs, and non-profits launching their projects.

Lead product design

After that, I transitioned to start-up & corporations as a prdouct designer to run design teams. Currently I am working as a Product Designer in the crypto industry.

Portrait of Samuel Wong



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Senior Product Designer


2022 - Now

Currently leading a design team to build seamless, accessible crypto investment products for general public within a constantly evolving crypto landscape.

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UX/UI Consultant

HSBC via Protiviti

2021 - 2022

Consultant placed in HSBC Wealth team, designed end-to-end browser & app journeys to enhance stock trading and analysis experience.

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Principal Designer


2019 - 2021

First design hire and design team of one, scaled product offering from prototype to multiple pillars with B2C & B2B platforms. Shipped data-driven design & feature enhancement for scale.

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Co-founder & Design Lead


2015 - 2019

Cofounded a bootstrapped digital agency, designed and shipped web and app development projects from concept to delivery for SMB and start-up clients.

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Cross Content Intern


2012 - 2013

1-year full-time internship for iTunes & App Store team to curate local content and conduct editorial research & planning for APAC regions.


The University of Hong Kong

Bachelor of Arts

2011 - 2015


Human Centered Strategy

2022 - 2023


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Community Moderator

Friends of Figma, Hong Kong

2022 - Now

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2023 - Now

Awards & recognitions

Google Play

Best of 2022 - Everyday Essential Nominee



Web Accessibility Recognition Scheme Triple Gold Award

2018, 2016


Best .HK LegCo Members Website Award (Gold)



Hong Kong Cyberport Creative Micro Fund


Let's connect

Drop me a line if you want to say hi, or share your thoughts on my writings.