Hello, my name is Samuel.
I got into product design because I'm deeply passionate about technology and how it profoundly changes our way of living. For the past 8 years, I have been solving users and business problems and delivering delightful interfaces & experiences across domains like web3, finance, and travel industries.
Interned At Apple
Majoring in Arts in college, I took a gap year working for Apple's iTunes & App Store team. This valuable experience cultivated my interest and knowledge in digital products.
Co-founding an agency
With growing freelance web & design projects, I co-founded a digital agency after graduation. Me and my team helped small businesses, entrepreneurs, and non-profits launching their projects.
Lead product design
After that, I transitioned to start-up & corporations as a prdouct designer to run design teams. Currently I am working as a Product Designer in the crypto industry.
Senior Product Designer
2022 - Now
Currently leading a design team to build seamless, accessible crypto investment products for general public within a constantly evolving crypto landscape.
Cross Content Intern
2012 - 2013
1-year full-time internship for iTunes & App Store team to curate local content and conduct editorial research & planning for APAC regions.
The University of Hong Kong
Bachelor of Arts
2011 - 2015
Human Centered Strategy
2022 - 2023
Awards & recognitions
Best of 2022 - Everyday Essential Nominee
Web Accessibility Recognition Scheme Triple Gold Award
Best .HK LegCo Members Website Award (Gold)
Hong Kong Cyberport Creative Micro Fund