
Hello, my name is Samuel.
I got into product design because I'm deeply passionate about technology and how it profoundly changes our way of living. For the past 8 years, I have been solving users and business problems and delivering delightful interfaces & experiences across domains like web3, finance, and travel industries.
My Journey
Interned At Apple
Majoring in Arts in college, I took a gap year working for Apple's iTunes & App Store team. This valuable experience cultivated my interest and knowledge in digital products.
Starting an agency
With growing freelance web & design projects, I co-founded a digital agency after graduation. Me and my team helped small businesses, entrepreneurs, and non-profits launching their projects.
Lead product design
After that, I transitioned to start-up & corporations as a prdouct designer to run design teams. Currently I am working as a Product Designer in the crypto industry.

Experiences
Career
Product Designer
OKX
2022 - Now
Currently leading a design team to build easy and accessible crypto investment products
Cross Content Intern
Apple
2012 - 2013
1-year full-time internship for iTunes & App Store team to curate local content and conduct editorial research & planning for APAC regions
Education
The University of Hong Kong
Bachelor of Arts
2011 - 2015
Awards & recognitions
Google Play
Best of 2022 - Everyday Essential Nominee
2022
OGCIO
Web Accessibility Recognition Scheme Triple Gold Award
2018, 2016
HKIRC
Best .HK LegCo Members Website Award (Gold)
2017
Cyberport
Hong Kong Cyberport Creative Micro Fund
2016