Hello, my name is Samuel.

I got into product design because I'm deeply passionate about technology and how it profoundly changes our way of living. For the past 10 years, I have been solving users and business problems and delivering delightful interfaces & experiences across domains like web3, finance, and travel industries.

My Journey

Interned at Apple

Majoring in Arts in college, I took a gap year working for Apple's iTunes & App Store team. This valuable experience cultivated my interest and knowledge in digital products.

Co-founding an agency

With growing freelance web & design projects, I co-founded a digital agency after graduation. Me and my team helped small businesses, entrepreneurs, and non-profits launching their projects.

Lead product design

After that, I transitioned to start-up & corporations as a prdouct designer to lead design projects in travel, banking and crypto industries.

Experiences

Career

Senior Product Designer

OKX

2022 - 2024

Lead a design team to build seamless, accessible crypto investment products within a constantly evolving crypto landscape. Promoted from Product Designer (II) in 2023.

UX/UI Consultant

HSBC via Protiviti

2021 - 2022

Consultant placed in HSBC Wealth team, designed end-to-end browser & app journeys to enhance stock trading and analysis experience for Asia market.

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Principal Designer

HyperAir

2019 - 2021

First design hire and design team of one, scaled product offering from prototype to multiple pillars with B2C & B2B platforms. Shipped data-driven design & feature enhancement for scale.

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Co-founder & Design Lead

Playa

2015 - 2019

Co-founder of a bootstrapped digital agency, shipped award-winning web and app projects from concept to delivery for SMB and start-up clients.

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Cross Content Intern

Apple

2012 - 2013

Deferred from university for 1-year full-time internship at iTunes & App Store team to curate APAC editorial content for apps, films, music and books.