00 — Samuel Wong, Hong Kong
Product Designer
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Full-stack product designer with 11+ years delivering bespoke interfaces for web3, finance, and travel — currently leading product design at Pepperstone.
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01 — Work
Extensive experience delivering products in corporations and start-ups across finance, web3, and travel industries.
HSBC @ Protiviti
Enhancing Stock Trading Experience for HSBC
Building professional stock trading and analysis interface
View Process
HyperAir
Prototyping a Currency Exchange Platform
Comparison and booking platform for currency exchange shops in Hong Kong
View Process
Water For Free
Building Hong Kong's First Water Dispenser Map
User-centered revamp to be more helpful and engaged
View Process
02 — Writing
Notes on design process, technology, and productivity.

Introducing Web3 Design Pal
If you design Web3 interfaces in Figma — portfolio dashboards, token list and table, transaction histories — this plugin was built for frustration that came along building it. Designing for crypto mea
Personal

2025 Wrapped
An honest look back at 2025—career transition, community wins, staying active, and a long-overdue website revamp—plus what I'm carrying into 2026.
Personal

Things I Built 2025
The 2025 survey by Lenny Rachitsky is full of fascinating insights—but one thing stood out to me: designers remain the least represented group in AI adoption. While PMs are using AI to automate docum
Design Journal

Use Raycast Like a Pro: Tips for UI/UX Designers
Constant context switching—jumping between tools and repetitive tasks—used to break my focus and slow me down. That changed when I started using Raycast daily; its powerful features, rich third-party
Design Journal
03 — Photo
04 — Services
Available for freelance engagements and design consulting.
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