When Design Meets Technology

Designing with

Hi! My name is Samuel

I believe design is the way to navigate today's complex world. Join me in this journey.

I'm working as a

Product Designer

I’m currently based in Hong Kong, specialising in interface and user-experience design, crafting outstanding products.

Currently, I lead design at Hyperair as Principal Designer. Before that, I worked as Cross-Content Intern at iTunes & App Store, Apple.

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I write about design, technology and productivity.

Lessons from IKEA

My journey to Scandinavia continued in Älmhult, Sweden (2 hours of train ride from Copenhagen), after the Design Matters conference. It was the home of the biggest furniture retailer in the world…

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Journey to Design Matters

It was a truly enlightening trip to Denmark, attending Design Matters 2018 in Copenhagen (Sep 26 -27, 2018). Not only did the talks and workshops given by design practitioners across the industry are…

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Essential Color Tools to Step Up Your Design Game

Color is the combination of science and art, a simple color change could have drastic effect on the emotion or perception of the viewer. Being a UI/UX designer, mastering the color theory and its…

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How to do localization right - Citymapper in Hong Kong

After switching to Android last year, Google Map has been my first choice of transit app. Living in a city that public transport operators discourage open data , transit app is for navigation most of…

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Shipping design at HyperAir

Learning Swedish on Duolingo


Collecting Design Pins

Visiting cities through the lens


Start the conversation to manage complexity.