About Me

Hello There

Hi! My name is Samuel.

I'm pursuing a career in the field of UI/UX Design because I'm deeply passionate about technology and how it profoundly changes our way of living.

The process of turning an idea into a viable product gives me great satisfaction. Being a self-starter, I’m highly motivated staying up-to-date with the latest technology, industry practice and design trends.

01. Bio

Journey to Design

I studied cultural and film theories at The University of Hong Kong. I took a gap year and worked in iTunes & App Store, Apple as a Cross-Content Intern during college and this valuable experience sparked my interest in digital products and web.

After my internship, I took on some freelance projects as well as volunteered for students and community organisations, acquiring various skill sets to be a hybrid designer.

I started an agency Playa with a partner in 2015, hoping to help small businesses, entrepreneurs and non-profits launch their projects and bridge the gap between project owners and end-users. We have launched dozens of websites and apps in Hong Kong with multiple recognitions.

Currently, I work as Principal Designer at Hyperair, a start-up that aims to reinvent travel experiences.

02. Resume

Samuel Wong


Principal Designer at HyperAir

2019 - Now

Co-founder & Director at Playa

2015 - 2019

Cross Content Intern at Apple

2013 - 2014


The University of Hong Kong

Bachelor of Arts

2011 - 2015


Figma, Sketch, Abstract, Avocode

Adobe Creative Suite (Photoshop, Illustrator, Premiere)

HTML, CSS, Git, Google Analytics


Native in Cantonese

Professional Proficiency in English

03. Skills

Design, Photography, Writing.

Interface Design

Design has been an integral part of my life. It’s been my passion to learn how to deliver functional and elegant design.

  • Response Web Design
  • User Interface Design
  • Component Design
  • Frontend Development

Experience Design

Through freelancing, I'm also practicing in the field of digital products and media, to become a hybrid creative.

  • User Research
  • User Experience Audit
  • Wireframing
  • Prototyping


Through freelancing, I'm also practicing in the field of digital products and media, to become a hybrid creative.

  • Social Media Management
  • Search Engine Optimization
  • Videography & Editing
  • Event Photography
04. Now

Available for Hire