Hello, my name is Samuel Wong.

I got into product design because I'm deeply passionate about technology and how it profoundly changes our way of living. Working on range of problems, including finance, travel and communication, I help solve users' problem and creating delightful interfaces & experience for the past 6 years.

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Portrait of Samuel Wong

My Journey

Interned At Apple

Majoring in Arts in college, I took a gap year working in iTunes & App Store, Apple. This valuable experience cultivated my interest and knowledge in digital products.

Starting my agency

With growing freelance web & design projects, I founded a digital agency, Playa, to help small businesses, entrepreneurs, and non-profits launching their projects.

switching to product

Currently, I work as a UX/UI consultant in finance sector. Before that, I worked as a Principal Designer at Hyperair, a travel start-up based in Hong Kong.


Samuel Wong


UX/UI Consultant

2021 - Now

UX/UI Consultant Logo

Principal Designer

2019 - 2021

Principal Designer Logo

Co-founder & Director

2015 - 2019

Co-founder & Director Logo

Cross Content Intern

2013 - 2014

Cross Content Intern Logo

The University of Hong Kong

Bachelor of Arts

2011 - 2015


Triple Gold Award in Web Accessibility Recognition Scheme

Office of the Government Chief Information Officer, 2016 & 2018

Best .HK LegCo Members Website Award (Gold)

Hong Kong Internet Registration Corporation, 2017 & 2019

Cyberport Creative Micro Fund 2015

Cyberport, 2015


Chinese (Cantonese)


Let's Connect

Drop me a line if you want to say hi,
or share your thoughts on my writings.

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