Hello, My name is Samuel Wong.

I’m a UI/UX designer with over 5 years of experience. I'm pursuing a career in the field because I'm deeply passionate about technology and how it profoundly changes our way of living.

Let's Chat

My Journey

Interned At Apple

Majoring in Arts in college, I took a gap year working in iTunes & App Store, Apple. This valuable experience cultivated my interest and knowledge in digital products.

Starting my agency

With growing freelance web & design projects, I have started an agency, Playa, in 2015 to help small businesses, entrepreneurs and non-profits launching their projects.

switching to product

Currently, I work as a UX/UI consultant in finance sector. Before that, I worked as a Principal Designer at Hyperair, a travel start-up based in Hong Kong.

My skills

Interface Design

Design has been an integral part of my life. It’s been my passion to learn how to deliver functional and elegant design.

  • Response Web Design
  • User Interface Design
  • Component Design
  • Design System
  • Frontend Development

Experience Strategy

Attempting to be an user advocate, I value user experience as well as aligning with business goals.

  • User Research
  • User Testing
  • Wireframing
  • Prototyping
  • Design Validation

Samuel Wong


UX/UI Consultant

Design cross-platform experience and interfaces in the finance sector

2021 - Now

Principal Designer

Lead design direction, initiate and execute design workflow as the first designer onboard.

2019 - 2021

Principal Designer Logo

Co-founder & Director

Manage and design app and website development projects for start-ups and businesses.

2015 - 2019

Co-founder & Director Logo

Cross Content Intern

Curate editorial content for iTunes & App Store in a year-long internship

2013 - 2014

Cross Content Intern Logo

The University of Hong Kong

Bachelor of Arts

2011 - 2015


Triple Gold Award in Web Accessibility Recognition Scheme

Office of the Government Chief Information Officer, 2016 & 2018

Best .HK LegCo Members Website Award (Gold)

Hong Kong Internet Registration Corporation, 2017 & 2019

Cyberport Creative Micro Fund 2015

Cyberport, 2015


Figma, Sketch, Zeplin, Abstract, Marvel, Adobe Creative Suite


Wordpress, Webflow, HTML, CSS, Javascript, React


Google Analytics, Google Tag Manager, Hotja, Jira



Native in Cantonese

Professional Proficiency in English

Let's Connect

Drop me a line if you want to say hi,
or share your thoughts on my writings.

Start Conversation