Hello, I’m Samuel.
I’m a product designer.
I’m pursuing a career in the field of UI/UX Design because I'm deeply passionate about technology and how it profoundly changes our way of living.
The process of turning an idea into a viable product gives me great satisfaction. Being a self-starter, I’m highly motivated staying up-to-date with the latest technology, industry practice and design trends.
Interned At Apple
Majoring in Arts in collage, I took a gap year working in iTunes & App Store, Apple. This valuable experience cultivated my interest and standard in digital products.
Starting my agency
With more freelance design projects, I have started an agency Playa in 2015, hoping to help small businesses, entrepreneurs and non-profits launch their projects.
switching to product
Currently, I work as Principal Designer at Hyperair, a start-up that aims to reinvent travel experiences.
Design has been an integral part of my life. It’s been my passion to learn how to deliver functional and elegant design.
- Response Web Design
- User Interface Design
- Component Design
- Design System
- Frontend Development
Attempting to be an user advocate, I value user experience as well as aligning with business goals.
- User Research
- User Testing
- Design Validation
Lead design direction, initiate and execute design workflow as the first designer onboard.
2019 - Now
Co-founder & Director
Manage and design app and website development projects for start-ups and businesses.
2015 - 2019
Cross Content Intern
Curate editorial content for iTunes & App Store in a year-long internship
2013 - 2014
The University of Hong Kong
Bachelor of Arts
2011 - 2015
Figma, Sketch, Abstract, Avocode
Adobe Creative Suite (Photoshop, Illustrator, Premiere)
HTML, CSS, Git, Google Analytics
Native in Cantonese
Professional Proficiency in English
Drop me a line if you want to say hi, or share your comments about my blog. I will get back to you shortly.