Hello, my name is Samuel.
I’m a user experience designer.
I’m pursuing a career in the field of UI/UX Design because I'm deeply passionate about technology and how it profoundly changes our way of living.
The process of turning an idea into a viable product gives me great satisfaction. Being a self-starter, I’m highly motivated staying up-to-date with the latest technology, industry practice and design trends.
Interned At Apple
Majoring in Arts in collage, I took a gap year working in iTunes & App Store, Apple. This valuable experience cultivated my interest and standard in digital products.
Starting my agency
With more freelance design projects, I have started an agency Playa in 2015, hoping to help small businesses, entrepreneurs and non-profits launch their projects.
switching to product
Currently, I work as Principal Designer at Hyperair, a start-up that aims to reinvent travel experiences.
Design has been an integral part of my life. It’s been my passion to learn how to deliver functional and elegant design.
- Response Web Design
- User Interface Design
- Component Design
- Design System
- Frontend Development
Attempting to be an user advocate, I value user experience as well as aligning with business goals.
- User Research
- User Testing
- Design Validation
Lead design direction, initiate and execute design workflow as the first designer onboard.
2019 - Now
Co-founder & Director
Manage and design app and website development projects for start-ups and businesses.
2015 - 2019
Cross Content Intern
Curate editorial content for iTunes & App Store in a year-long internship
2013 - 2014
The University of Hong Kong
Bachelor of Arts
2011 - 2015
Triple Gold Award in Web Accessibility Recognition Scheme
Office of the Government Chief Information Officer, 2016 & 2018
Best .HK LegCo Members Website Award (Gold)
Hong Kong Internet Registration Corporation, 2017 & 2019
Cyberport Creative Micro Fund 2015
Dsign: Figma, Sketch, Zeplin, Abstract, Marvel, Adobe Creative Suite
Others: Google Analytics, Google Tag Manager, Hotja, Jira
Native in Cantonese
Professional Proficiency in English
Drop me a line if you want to say hi, or share your thoughts on my writings.