experience-design

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Lessons from IKEA

Design Journal - Oct 08, 2018

Lessons from IKEA

My journey to Scandinavia continued in Älmhult, Sweden (2 hours of train ride from Copenhagen), after the Design Matters conference. It was the home of the biggest furniture retailer in the world - IKEA. The town as the headquarter of IKEA, offers a museum and also a hotel, just for the visitors. I