Design Journal
My journey to Scandinavia continued in Älmhult, Sweden (2 hours of train ride from Copenhagen), after the Design Matters conference. It was the home of the biggest furniture retailer in the world - IKEA. The town as the headquarter of IKEA, offers a museum and also a hotel, just for the visitors. IKEA was founded as a mail-order business by Ingvar Kampradin 1943. It grew and started selling furniture a few years later. In 1951, The first IKEA catalog is published. IKEA catalog is such an iconic
