Published on Jun 03, 2018 in Design Journal · 2 min read
Whole Earth Catalog
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Steve Jobs did not say “Stay Hungry, Stay Foolish”, he quoted this line from a 452-page book named “Whole Earth Catalog”.
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Critics and reporters have been saying the book has changed the world (not only through its influence on Steve Jobs), as a symbol of the formation of counterculture. A lot of new ideas and products, like solar power, recycling, wind power, desktop publishing were firstly introduced to mainstream audience from this book in late 1960s.
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The quote was printed on the back cover of its last edition, above a photo of a country road in the morning. Steve Jobs said,
It was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself.
- It was believed Stewart Brand, the man behind Whole Earth Catalog, persuaded NASA to make its Earth shot-from-space photos available to the public. Therefore it was the reason why the book is called Whole Earth Catalog, it was like a glimpse of humanity’s achievement, building tools for a better life.
Read more at Spatial Agency
